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FC Cincinnati's West End Stadium has a new name

Total Quality Logistics announced as naming rights partner
TQL Stadium
Posted at 8:41 AM, Apr 21, 2021
and last updated 2021-04-21 13:04:34-04

CINCINNATI — FC Cincinnati’s new soccer stadium has a new name: TQL Stadium.

The club announced Wednesday a multi-year naming rights partnership with Total Quality Logistics. The deal includes exterior and interior signage, a seating zone, a branded bar area and "extensive opportunities for employee engagement," according to the announcement. The company's logo will be featured moving across the stadium's exterior fins with first-of-its-kind lighting technology.

MORE: FC Cincinnati debuts first-of-its-kind light show on West End Stadium fins

“We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City,” FC Cincinnati President Jeff Berding said in a news release Wednesday. “TQL is known for their high-energy culture and cutting-edge technology. There are a lot of synergies that make this alliance between TQL and FCC a perfect match and are reflected throughout the stadium — from the fin lighting to the TQL beer district. Like FCC, TQL is a leader in a growing sector and operates on national and international stages. The long-term stadium naming rights deal is important to the club’s growth and ability to attract top players to Cincinnati. We are excited to call TQL Stadium our home.”

The Clermont County-based company announced the deal on Facebook earlier Wednesday. TQL employs more than 5,000 people at 56 offices around the country and moves more than 2 million loads across the U.S. annually.

In Wednesday's announcement, TQL president Kerry Byrne called the stadium an "investment" in Cincinnati.

"The city means a great deal to us," Byrne said. "It is where we were founded and have been headquartered since 1997 — we are thrilled to have one of the most incredible stadiums in the country here, which will now have our name on it. This partnership allows us to reward our employees, increase our national brand awareness, drive recruitment of prospective hires and support our charitable efforts in the community and across the country. Cincinnati is our home, and we are proud for TQL Stadium to be the home of FC Cincinnati.”

The 26,000-seat arena opens May 1 with a ribbon cutting, an open house for its neighbors in the West End and the first play on the pitch featuring West End Pride youth soccer teams.

FC Cincinnati's nationally televised home opener against Inter Miami CF kicks off at 4 p.m. May 16. It will be the team’s first home game played outside of UC's Nippert Stadium.

MORE: Look inside FC Cincinnati's West End Stadium as construction nears completion

FC Cincinnati takes the pitch again April 24 at Yankee Stadium to face New York City FC.