CINCINNATI — The largest regional provider of groceries has a new logo.
Designed to celebrate the company’s “love of all customers and associates, food-first culture and long history as America’s favorite grocer,” Kroger’s new logo is a contemporary evolution, according to a Kroger statement. The logo retains the shape and movement of the well known K and g shapes.
The signature blue color also remains part of Kroger’s logo and branding.
Kroger’s new branding rollout today also features a new tagline: Fresh for Everyone. The tagline is featured in the new logo.
“Fresh and friendly underpin Kroger’s new brand identity because product quality and the total customer experience – across physical and digital – are key to bringing our brand promise to life,” said Mandy Rassi, Kroger’s vice president of marketing.