CINCINNATI — It’s official: Jack Cincinnati Casino won’t be Jack for much longer. Its parent company, Jack Entertainment, closed a $745 million deal with Hard Rock International Friday afternoon.
The change will mostly be a cosmetic one, general manager Chad Barnhill said in April when the deal was first announced. The Jack branding will come off; Hard Rock signs and logos will go up. At the time, Barnhill said he was excited about the potential boost in traffic the Hard Rock name could bring.
“After ten years and hundreds of millions of dollars of investment developing Jack Cincinnati Casino from the ground up, we are confident that the property’s success will continue into the future as Hard Rock International takes it to the next level of growth,” Jack Entertainment CEO Mark Dunkeson said in a news release.
Jack Entertainment spokeswoman Samantha Chyette added the two companies “will work closely together to ensure a smooth transition” for workers and gamblers.
Barnhill said in April that workers’ union agreements and positions would carry over as the casino changed hands.
Jack accrued about $17 million in monthly gaming revenue in 2018.
According to the news release, Hard Rock also hopes to close on Florence’s Turfway Park in the next several months.