The first fully Ohio Liquor – or OHLQ — branded store in the region recently debuted at Kings Mills Liquor, 5271 Kings Mills Road, in Mason, according to the Journal-News.
OHLQ locations are private businesses which own and operate retail outlets and sell spirituous liquor products on consignment.
The opening is part of OHLQ’s larger agency expansion across Ohio, according to Lindsey LeBerth, the department’s brand manager.
“We’ve awarded 27 new contracts since the beginning of 2018 to private businesses that sell our product on our behalf for a commission,” she told this news outlet. “Not all are open as of today, but are scheduled to open in the coming months.”
The brand is meant to enhance the experience for consumers, both by making the stores more sophisticated and by creating consistency across the state at stores that sell high-proof spirits, she said.
“Think about it. You’re driving down the road: where can you find high proof spirits? Once you get to that store, what will you see? It’s all over the board.”
The store is the second in Ohio to implement all of the new Ohio Liquor brand elements.
That includes flooring, wallpaper, shelving, wayfinding signs, outdoor signs and more aimed at enhancing the shopping experience for the consumer, she said.
“We want it to be a clean, simple look that is easy to navigate, but also add some education in to help guide consumers with their decision,” she said. “Think cocktail suggestions, education on region the scotch was produced and more.”