Who squeezed the Charmin? Rolls appear smaller

Woman compares old and new Mega Rolls

Jennifer Meyer remembers the old TV ads that said, "Please don't squeeze the Charmin." But she says somebody just did.

"The package says Mega Rolls and I don't call this Mega," the North Bend, Ohio woman said.

Meyer recently bought some Charmin Mega Rolls at a nearby Kroger store and noticed each roll was almost a half inch smaller than the rolls she still had in her home.

"You can see clearly the difference in size," she said, holding up what she said was the new Mega Roll next to a Mega Roll she purchased about two months ago. The new roll was about a half inch thinner, and a bit narrower too.

Other complaints online

We checked online consumer forums, and found complaints starting in late 2017.  "Rolls are suddenly smaller," one post on PissedConsumer.com said. "Charmin Mega Rolls thinner," another said. Several complaints are from the March/April 2018 time frame, which is when Meyer purchased her rolls.

And on Charmin’s Facebook page, a woman recently posted "when the Mega Roll is no longer a Mega Roll, it’s time to move along."

You might not notice the difference until you head into the bathroom to put the new roll on the holder. Meyer said she quickly discovered that the new roll leaves a lot of empty space on the holder.

A P&G spokeswoman had no comment on the change, though the company has responded to recent online complaints saying:

"While the roll has been reduced by 3/8ths of an inch, we improved the flexibility of Charmin and added more fibers per square inch to get the job done."

 

As for the number of sheets per roll, that's hard to compare because it appears to vary by retailer.

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