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Holiday toys and gadgets already getting hard to find

Shortages hitting the hottest toys this year
Toy Store
Posted at 11:22 AM, Nov 02, 2021
and last updated 2021-11-02 14:54:17-04

CINCINNATI — If you have kids on your shopping list this holiday season – or adults hoping for a hot gadget – you need to start shopping now, because many of the hottest items are likely to be gone by Black Friday.

We've all heard the warnings about potential shortages, but many shoppers are still waiting to buy their holiday toys.

"I thought about shopping, but I said, 'No, I'll wait till later. I am a procrastinator,'" one shopper told us as she came out of the Target store in Oakley.

But this is not the year for procrastinating, according to Rob Keirney, manager of King Arthur's Court toys in Oakley.

"We have people coming in and panic-buying already," Keirney said.

Store managers say there is no overall toy shortage. After all, their shelves look fairly well-stocked. But they warn there is a shortage of the hottest toys kids are asking for this year.

Which toys are already in short supply

Parade Magazine has just listedthe hottest toys already hard to find, and it will only get worse.

They include:

  • Tonka trucks
  • Hot Wheels Monster Truck Playset
  • Lego Super Mario Adventures
  • LOL Surprise Movie Magic Studios
  • Magic Mixes Magical Misting Cauldron

Rob Keirney says if you find one, grab it now.

"If you see the item you are looking for, don't wait like you would do in years past," he said.

Parade says toys for grownups in short supply include:

  • Sony PS5
  • Microsoft XBox
  • Nintendo Switch
  • The new Apple Watch Series 6

So what can you do? Visit stores when they open. Target often has toy shelves restocked when they open at 7-8 am.

Great substitutes for top brands

Check Amazon and other web retailers daily, or even twice a day. Ask stores about alternate items. Kierney says if you can't find a Tonka digger or excavator, try Bruder trucks from Germany.

"Go for Bruder. It's a great company," Kierney said.

No LOL dolls? LOL, no problem.

Kierney suggested Calico Critters or Polly Pocket dolls, similar dolls that come with multiple outfits. There's also another approach that shopper Ashley Cook takes: tell your children it's a year for other things

"It allows the young ones to be creative," Cook said. "Maybe we can get some art stuff instead of all these toys."

Stores typically hold back product for Black Friday, so many of these items may appear on shelves early Friday morning after Thanksgiving (most stores are closed Thanksgiving night). But realize you will competing with hoards of other parents that day.

So shop early, so you don't waste your money.


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