The sign says Dayton Strong outside the Beck and Call boutique in the heart of Dayton Ohio's Oregon district.
Inside, owner Brittany Smith decided to reopen her shop as a show of strength just a day after the city's worst shooting ever.
"Dayton's been through a lot the last year," she said. "We've had tornadoes, a KKK rally and now this."
Despite the string of tragic news events, people across Ohio and the nation now want to help this community recover.
Michelle Lovely of the non-profit Dayton Foundation said "we've been approached by community members, companies, individuals, tons of people wanting to know how they can help and what they can do."
How you can help
She said the best way to help is with a donation to the Dayton Oregon District Tragedy Fund, which was set up by the Dayton Foundation.
You can also donate to victims' families through the American Red Cross by texting "REDCROSS" to 90999 . The Red Cross is also collecting money for victims of the El Paso, Texas Walmart mass shooting hours earlier.
Obviously, giving to the victims funds is always good.
But people who live here say one of the best things you can do is to come visit the Oregon entertainment district once the businesses reopen and show your support for the community.
That's what Kelly Savage is already doing, taking her children to the Goodwill store a half block from the shooting.
"I wanted to show the kids all the support in the community, and that we will rise above all this hate," she said.
Kevin Cooper is doing his part. He bought a Dayton Strong T-shirt, and plans to patronize the businesses of the Oregon District this weekend.
Will this city come back stronger than ever? "It will indeed," Cooper said.
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