But at the same time, Amazon has just begun raising the price of Prime membership, leading some to wonder if it is still worth it.
A one year membership to Amazon Prime is rising $20, from $99 to $119 (it was $79 a year until 2015). The rollout, like with many Amazon changes, will be gradual, so you may see not see it on your bill for a few more months. Monthly memberships are rising $2 per month.
Some Prime members we spoke with, like Linda Sanders, are not sure they are going to renew, saying enough is enough.
"That's too much!" Sanders said. "I will not make enough purchases to you know, cover that. I'm not going to do that."
At one lunch table in downtown Cincinnati, Riley Miranda said Amazon Prime has gotten too pricey for her.
"I personally don't think it's worth it," she said. Miranda's co-worker, Shannon Ferrier disagreed, however.
"I know people that order everything off Amazon Prime, even paper towels," she said. "So I can see it being worth it for some."
Is it still worthwhile?
So at $120 a year, is prime membership still worth paying for?
Here's a good way to tell. Most people use Amazon Prime for the free shipping. But If you order only 12 things a year (one order per month), you're really paying $10 to ship each "free" package.
And if you only order 3 packages a year. you've just spent $40 to ship each of those boxes, a terrible deal.