Disney's live-action "Mulan" remake is finally coming out on Sept. 4, but it won't be in theaters.
As COVID-19 keeps moviegoers home, Disney has decided it has waited long enough and will release its new "Mulan" movie to streaming TV, via its Disney Plus streaming service.
But it won't be cheap, and it sets a precedent for future movie releases.
Some Disney fans were stunned to learn it will cost $30 to unlock the movie, on top of Disney Plus' $7 monthly fee.
This is a sharp departure from the Netflix model, where everything is free once you join, including original new content like the movie "Birdbox."
Even Broadway's "Hamilton" is free to Disney Plus members.
But Disney could lose its $100 million investment offering "Mulan" free to subscribers, so it is testing the waters with a new pay-to-view model.
And $30 is still cheaper than taking the family to the theater.
The precedent it sets
But from the "doesn't that stink" file is the chance that other streaming services start following Disney's lead, and start charging additional fees for new content.
What if you have to pay $30 for the next Netflix series, or "Birdbox 2," if there is one? Would you pay $30 for the fourth season of "Ozark?" Or $20 for a new Hulu movie?
Your monthly streaming bill will quickly get a lot higher, and that stinks.
But if the "Mulan" release is a success, expect more new blockbusters streaming in the coming months.
You'll have to decide if it's worthwhile or a case of don't waste your money.
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