Holiday shoppers are tightening their wallets this year, budgeting an average of $796 on gifts, which is down 6% from last year. But quality still matters. Cotton Incorporated’s 2025 Lifestyle Monitor™ survey reveals that most consumers plan to give fewer but more meaningful gifts, with 65% saying they’ll look for cotton when shopping for clothing.
Learn more about the latest consumer insights at LifestyleMonitor.CottonInc.com and explore cotton gift ideas at TheFabricOfOurLives.com
#WCPO9Sponsor
