The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen's band performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen's band performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen's band performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Elise and Jon Randman. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Sean and Robin Lee. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Lori, Tony and Kaitlyn Kopyar. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jared and Nichole Metzger enjoy drinks in the VIP area backstage. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pure Romance COO Chris Postler with his wife Chasta Postler enjoy drinks in the VIP area with Emily Haus and her husband Mitch Haus, Pure Romance's Director of Analytics. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Craig Schultz, City Councilman Chris Seelbach and Judy and Steve Seelbach. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Andy Hueber, Susan Colvin and Jackie White in the VIP area. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Elise Randman, Eric Sorlie and Jen Byer in the VIP area. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Amanda Jackson and Grant Ely in the VIP area. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pure Romance founder Patty Brisben (center) poses with Stacey Schimberg and David Schimberg in the VIP area. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Teddy Montee, Reagan Rada, Ed Blevins and Keith Roberts. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pure Romance founder Patty Brisben watches a peformance on stage. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Mia Rivero, Patty Sullivan and Jack and Val Zwiers wait for the show to begin. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Kaitlyn Lipare, Kelsey Szablowski and Crystal Burden wait for the show to start. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Trundy Jenkins, Sandy Savage and Jodie Allen wait for the show to start. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Tami Davis, Bubble Sparks, Elise Pape, Sophia Holcomb and Yesenia Ramirez. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. The crowd waits for the show to start. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen's band performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen's band performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Jake Owen came down off the stage to interact with audience members. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher

The 25th anniversary Pure Romance World Conference hosted a private concert for attendees featuring country singer Jake Owen and rapper Pitbull at the Duke Energy Convention Center on April 20, 2018. Pitbull performs. Photo: David Sorcher