Harambe gets a literal shoutout at the PGA Championship

Posted at 11:06 AM, Jul 29, 2016
and last updated 2016-07-29 13:28:59-04

It's fair to say that "R.I.P. Harambe" is now a thing.

The 17-year-old deceased gorilla's face has been photoshopped on just about everything -- sharing memorial posts with Prince and David Bowie, even.

But he reached a new height of celebrity Thursday.

At the PGA Championship tournament in Springfield, New Jersey, spectators yelled "Rest in peace, Harambe!" after a putt by Jordan Spieth. (the putt didn't go in, by the way.)

No, there was virtually no connection between the silverback and the putt -- or tournament, or any of the golfers.

So why is this happening?