Breakfast of champions? Tyler Eifert releasing 'Tyler's Touchdown Crunch' cereal

Posted at 10:43 AM, Sep 15, 2016
and last updated 2016-09-15 10:48:06-04

CINCINNATI -- Want to be big and strong like Tyler Eifert? He's releasing a new breakfast cereal, which will be available at Kroger stores and online.

"Tyler's Touchdown Crunch" is a frosted corn flake cereal that comes in a "Limited Edition Collector's Box," according to PLB Sports food marketing company.

"Tyler's Touchdown Crunch is the one and only cereal featuring the Pro Bowl Tight End," a release from the marketing company said.

Eifert will debut the cereal on Tuesday.

The Pro-Bowl TE's contract with the Bengals was extended through 2017. He's currently out with an ankle injury, but remains on the team's active roster.