Japanese camera-maker Nikon has assembled a diverse team of professional photographers from around the globe to test its new D850 camera.
One problem: There's not a single woman among the 32.
Photography blog Fstoppers.com first noticed the apparent oversight with a sarcastically titled post asking if the advanced camera was for men only.
Social media reacted quickly, attacking Nikon as misogynistic.
Hey Nikon: are you planning to release a version of the D850 for women? A pink one, maybe? #everydaysexism https://t.co/BJAtFO2t9e pic.twitter.com/NoVsqEzJ6Q
— Juan Carlos Munoz (@astro_jcm) September 13, 2017
"As a lifelong @NikonUSA shooter, this profile on 32 all male photographers is pretty disheartening," wrote photojournalist Leah Voss.
Nikon responded to CNN with a statement thanking the photography community for raising the issue.
"Unfortunately, the female photographers we had invited for this meet were unable to attend, and we acknowledge we have not put enough of a focus on this area," the company told CNN without elaborating on exactly how many women were invited.
As a lifelong @NikonUSA shooter, this profile on 32 all male photographers is pretty disheartening. https://t.co/15pKlIlYIQ
— Leah Voss (@LeahVossVisuals) September 13, 2017