New Amazon Echo Look device judges your fashion choices, offers style tips

Posted at 9:21 AM, Apr 27, 2017
and last updated 2017-04-27 09:21:48-04

Amazon is already always listening with its Echo device, but now it can see all as well.

The new Echo Look device bills itself as a hands-free camera and style assistant that takes full-length selfies to check your fashion choices.

RELATED: How to get news from WCPO on your Amazon Echo

The artificial intelligence will provide recommendations based on users' daily looks and give a second opinion on what looks best. Perhaps it's a solution to that ever-dangerous question, "Does this make my butt look big?"

There’s also, as TechCrunch reports, "a large microphone and camera off button on the side of the device, so it’s not recording your every waking moment, a big concern with mounting security questions surrounding these ever more popular devices.”

The device is available for purchase by invitation only for the time being on Amazon at $199.99.