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Here's why British chef Jamie Oliver wants to destroy school bake sales

Posted: 9:58 AM, Oct 25, 2017
Updated: 2017-10-25 13:58:21Z

British chef Jamie Oliver is taking flack after his nonprofit organization suggested ending school bake sales to combat child obesity.

"The culture of high fat and sugary foods used as rewards, in fundraising and in celebrations, is creating social and physical environments that contradict children’s food education," the Jamie Oliver Food Foundation wrote in its report published last week .

Bake sales and sweets are often used in school to raise money and reward good behavior -- activity the report says 75 percent of parents thought should be limited to once per term or less.

"The frequency of cake sales and the number of items a child can buy are the issues," Sheffield University's Dr. Caroline Hart told the Today show . "There is an overreliance on selling cakes, sweets, chocolate, ice cream etc. as a means of making cash quick for schools. This creates unhealthy habits in children and fails to promote a healthy eating ethos."

The 98-page report examines food options and education in British schools in detail. Find the whole report here .

Social media backlash was swift, with one bake sale-loving Twitter user going so far as to call Oliver the "Scrooge of schools and food."