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Einstein Bros. Bagels adds caffeinated bagel to morning line-up

Einstein Bros. Bagels adds caffeinated bagel to morning line-up
Posted at 7:58 AM, May 04, 2017

Why drink your morning caffeine buzz when you can chew it? Bagels and coffee have always gone hand-in-hand for breakfasters on the go, but now they’ve literally become one.

Einstein Bros. Bagels introduced what it calls the world’s first caffeinated bagel on Thursday in its “Espresso Buzz Bagel.”

Each pastry contains 32 milligrams of caffeine, or about one-third of what you’d find in the average 8-ounce cup of Joe. You can do the math to figure out how many bagels you'll need to chomp down to get the same caffeine fix as your monolithic Venti cup from Starbucks.

The Colorado-based chain has apparently been developing this revolutionary bagel for nine months, according to Fox News.

“We have watched the coffee category expand and adapt as Millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee,” Kerry Coyne, Einstein's senior vice president and head of marketing and research and development, told Fox News via email.

The bagel’s caffeine comes from both espresso and coffee-cherry flour. Einstein Bros. is keeping its exact recipe close to its chest, but Fox News reports the bagel is also packed with 13 grams of protein from the cocoa.

The Tri-State has Einstein Bros. locations in downtown Cincinnati, near the University of Cincinnati, at Northern Kentucky University and in West Chester Township. A call to the Calhoun Street location revealed they had plenty in stock first thing Thursday morning.