MGM Resorts slammed for new ad after mass shooting

Posted at 1:44 PM, Oct 19, 2017

A new ad created by MGM Resorts International after the mass shooting in Las Vegas on Oct. 1 is receiving quite a bit of online criticism.

It is titled "Together We Shine" and is set to the tune of "This Little Light of Mine" by Odetta. The spot shows various images of MGM properties and the lines "Together We Are One," "Together We Rise" and "Together We Shine." It ends with the hashtag #VegasStrong.


Although the ad was initially praised by many for its message about strength and unity, the tone has since changed.

Many people believe that MGM is capitalizing on the mass shooting that resulted in the deaths of 58 innocent people and they are talking about it on Twitter.

MGM Resorts released the following statement in response to the backlash:

We created this spot to reflect the strength and resilience of Las Vegas, of MGM Resorts, of Mandalay Bay and of all of our employees. The response to the message has been overwhelmingly positive. It reinforces our promise to the world that we’ll remain strong and united in the face of adversity.