McDonald's offers to lock up your smartphone for more family time
6:05 AM, Oct 17, 2017
7:39 AM, Oct 17, 2017
Nothing ruins lunchtime conversations more than a smartphone.
And McDonald's thinks it has a way to combat our modern addiction.
The fast food chain has recently introduced mobile phone lockers in one of its branches in Singapore, encouraging diners to take a break from the virtual world and have real conversations over meals.
Named the "Phone off. Fun On." campaign, the first 100 transparent lockers are installed in the McDonald's Marine Cove outlet.
According to a survey of 302 parents conducted by McDonald's in Singapore, most (98%) say they use their mobile device whenever they're with family and more than two-thirds of them admitted using smartphones during meals. Most parents also said their kids use their phone during family time.
"This 'Phone Off, Fun On' initiative is part of our efforts to advocate family togetherness and encourage families to spend quality time together," Linda Ming, director of McDonald's Singapore's brand communications and customer care, tells CNN.
Although the campaign primarily targets families, the service is free for anyone to use.