A creative solution to slow speeding motorists in the Icelandic fishing town of Ísafjörður has just popped up. Literally.
Creative painting makes the crosswalk striping appear to float over the road, which compels approaching drivers to instinctively tap the brakes.
The idea originally came from India's capital, New Delhi, according to Gautur Ívar Halldórsson, manager of the road-painting company Vegmálun GÍH. He told Icelandic news organization Visir that similar crosswalks have appeared in Russia, China and elsewhere in India.
"We are trying out 3-D paintings used as virtual speed breakers to avoid unnecessary requirements for speed breakers,” India's transport minister Nitin Gadkari said in 2015.
Back in Iceland, it only took the small town's environmental commissioner, Ralf Trylla, a couple weeks to get the necessary permits in place for the virtual speed bump.