History isn't just something you read in a textbook, but rather, it is being written every day. Funeral services provider Billow Company in Summit County has learned lessons from the Spanish Flu pandemic that have been applied to the COVID-19 pandemic.
Established in 1875, the Billow Company, a provider of funeral and crematory services in Summit and Portage Counties, is one of the oldest funeral providers in the area and the state of Ohio. Passed down through generation after generation, the company has survived major recessions, the Great Depression, two world wars and, now, two pandemics.
"Ninety seven percent of businesses fail after three generations. I think what sets us apart is my family's values and our commitment to serving other people," said Nathanael Billow, the executive vice president and treasurer of the Billow Company. "We're always just here to serve other people on the worst day of their lives."
That solemn duty has come with obstacles amid the COVID-19 pandemic, as social distancing measures designed to limit the spread of coronavirus have brought changes to how Billow's operates. Funeral services have been private and the large church gatherings have been put on hold.
"We've done a lot of services outdoors, maybe meeting the family at the cemetery," Billow said. "What I think is interesting is that is the same playbook that our company used 100 years ago for the Spanish Flu."
The entire pandemic has been challenging on both staff and their clients' families. For the Billow family, it has not only been more difficult on the professional level, but the personal level, too.
"I lost both of my grandparents in early April to COVID. We were able to empathize with people. We were right there with them. We knew what it was like," Billow said. "That allows us to not only relate to people who have had a loss, but it also allows us to serve them better because we know what it's like. You would think that with the number of funerals that we've arranged over the years, we would be experts at planning a funeral. But it hits you different when it's somebody that you care about or a member of your own family."
The business' 145 years of serving Northeast Ohio families in their time of need can be found in large time-worn ledgers and 4x6 index cards. The Billow Company, which has meticulous record-keeping, is almost a historian of sorts, providing a glimpse into societal changes over the decades.
And the disasters and pandemics, too.
"Pneumonia, influenza, pneumonia, pneumonia, pneumonia, influenza, pneumonia, influenza," Billow said as he sifted through a stack of funeral cards. "Right there, that's seven deaths in a two-day period, and every one of them was either pneumonia or influenza."
The cards were from the fall of 1918, the period in which the Spanish Flu began to pass through communities like water from a strainer. In total, the Spanish Flu sickened more than 7,000 people in Akron alone. More than 600 people in the city died from the deadly strain. The number of people that died from the Spanish Flu was more than double the number of Akron men killed in WWI.
"During the Spanish Flu, our company was roughly the same size then as it is now. We serve about 50 families per month," Billow said. "But during the fall of 1918, a period of October, November, December, the number of families we served doubled to over 100 in October and November and then tripled to 143 in December that year. Our company was operating at two to three times its normal rate."
Billow, a history aficionado, began revisiting the business' Spanish Flu-era records at the onset of the COVID-19 pandemic, when state and local health leaders began planning and consulting with those in the funeral profession. In the early days of those planning meetings, Billow said health officials feared that the coronavirus could have a similar impact to the Spanish Flu.
"Being very honest with you, it was scary. The things we were looking at, mass casualty plans, health commissioners asking how many family members we could serve in one day," Billow said. "Usually with a funeral home, they're going to serve about the same number of families every year. We were looking at a scenario where we were going to serve two to three years' worth of families in a two- to three-month span. We're talking about 1,000 to 1,500 families in a couple months, where we are meant to serve 500 families per year."
Fortunately, such projections did not hold. However, many of the same policies used to stop the spread of the virus that were implemented a century ago have also been used over the past three months.
"The way that the state responded and the way that the various city leaders responded are very similar to the way our leadership responded today. The way that companies responded: things like closing down diners, limiting the number of attendees or funerals or going to church or going to a restaurant, the way that internally our funeral home responded," Billow said. "You can learn a lot from history. It gives you a greater appreciation for our past."
As of Wednesday, Summit County had reported a total of 180 coronavirus deaths and 1,475 positive cases. More than 360 have been hospitalized. The Billow Company's funeral homes have been busier, Billow said, but its workers have risen to the occasion.
"I was so proud of them not only for their bravery and courage, their willingness to do anything to help a family. You look back 100 years ago, there was that same bravery, that same courage. However, there were three times as many families to serve," Billow said. "It's very sobering, very humbling. But I'm also really proud of my ancestors for what they were able to do. It's very inspiring."
This story was first reported by WEWS' Jordan Vandenberge.