CINCINNATI — The Cincinnati USA Convention and Visitors Bureau is launching a new campaign to get more people from the area to get out and rediscover Cincinnati.
"Get Your Cincy On" is being launched in the spring, and it hopes to attract people to get out and explore the local attractions.
"There are so many things to do in the Cincinnati region," said Julie Calvert, president of the Cincinnati USA Convention and Visitors Bureau. "From attractions to museums of arts and culture, great restaurants that a lot of people just have not taken the time to discover."
This new campaign comes after so many things were closed or canceled in the wake of the pandemic in 2020.
In February 2020, Cincinnati was on track to have one of its most successful years in terms of tourism with about 173,000 out-of-town guests booking hotel rooms throughout the city and 166 group meetings and conventions planned.
After everything was canceled, though, Calvert said tourism revenue for the city dropped by 45% from the beginning of 2020.
"It’s been rough," Calvert said. "It’s been devastating..."
To make up for this revenue drop, the visitor's bureau wants Cincinnatians to safely get out and support local businesses, and they plan on marketing the city as a stay-cation destination in places like Columbus and Louisville, Ky.
"We would love to see people coming back to the downtown area," Calvert said. "We want to encourage people to get out and get out safely, wear your mask, continue to social distance, but really to show the local audience what attractions, hotels, our restaurants have done to mitigate safety."