Moerlein launches new packaging with a 'boom'

Posted at 5:04 PM, Jul 26, 2016
and last updated 2016-07-26 17:04:44-04

Hudepohl Pure Lager will be the official drink of the 2016 Western & Southern / WEBN firework display, according to a news release, and prospective partygoers can pick up six-packs of the stuff in commemorative firework-themed packaging — the explosively named Boom Can — at a Friday evening launch party.

“This partnership is the revival of a 30-year-old partnership that we last enjoyed with the Hudy Gold Beer can in 1986, and much like our city, we have updated our look while still providing a local product that we all can share and love," said Greg Hardman, president and CEO of Christian Moerlein. "We are really excited to be a part of such an iconic Greater Cincinnati event.”

The launch party is scheduled for 5 - 9 p.m. July 29 at Moerlein Lager House.

“Christian Moerlein and Hudepohl Brewing Company have been iconic brands in Cincinnati for over 150 years,” said Chuck Fredrick, iHeartMedia region president, in a news release. “We are proud to merge them with the iconic Western & Southern / WEBN Fireworks event.”

The Western & Southern / WEBN Fireworks celebration, which celebrates its 40th anniversary this year, will take place Sunday, September 4 as part of Riverfest.