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Horseshoe Cincinnati Casino to get new name

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Posted at 3:32 PM, Feb 23, 2016
and last updated 2016-02-23 18:04:47-05

CINCINNATI –  Horseshoe Cincinnati Casino is getting a new name in June. Wait... for... it...

JACK Cincinnati Casino.

Why? The company that operates it and others in northeast Ohio and Detroit has changed its name from Rock Gaming LLC to JACK Entertainment.

Rock Gaming’s rebrand follows last year’s announcement that it acquired the balance of outstanding shares giving an affiliated company 100 percent ownership of the properties.  Rock Gaming exercised its option to manage the day-to-day operations of Horseshoe Cincinnati, Horseshoe Cleveland and ThistleDown Racino outside Cleveland.

JACK explained the rebranding in a release Tuesday.

 “Our new brand represents our company’s progressive spirit, our pursuit of excellence and our desire to deliver our guests with unexpected, delightful experiences every day,”  said CEO Matt Cullen.

 “JACK is the voice of adventure,” said Darlene Monzo, JACK’s chief marketing officer. “It is that rare friend who entices you to step outside of your comfort zone, forget your fears, have fun and live in the moment, for the moment.”

JACK ThistleDown Racino will debut on March 9, followed by JACK Cleveland Casino in early May, JACK Cincinnati Casino in early June and JACK Detroit Casino-Hotel Greektown later this year.

The changes will include a new player loyalty program called ClubJACK.

The Cincinnati casino opened in March 2013. 

JACK also owns Turfway Park race track in Florence, Kentucky.