Adrianna Lebron-Garcia and Anamar Naish, the two women now leading an 800-strong relief effort for Puerto Rican hurricane victims, were strangers before Sept. 21.
But both have family on the hurricane-damaged island. Both were stunned by the sheer scale of destruction they saw on the news. Both knew they needed to help however they could.
Naish created a Facebook event to collect donations, and Lebron-Garcia created a group. When each became aware of the other's presence, a partnership seemed natural.
"We just talked every day, every hour of the day, talking about what we needed to make (relief) work," Lebron-Garcia, a marketing researcher with P&G, said.
Cincinnati for PR had collected $3,175 by Thursday night and set up 20 drop-off locations for nonperishable goods around the Greater Cincinnati area.
"It's our little contribution," Lebron-Garcia said. "Whatever we can do from here."
Watch the video clip above to learn more about Cincinnati for PR and hear from its creators. If you would like to donate, you can do so at YouCaring or visit a donation site listed on Cincinnati for PR's Facebook page.