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Campaign seeks to help girls without access to feminine hygiene products

P&G's Always brand behind the campaign
Posted: 4:28 PM, Aug 09, 2018
Updated: 2018-08-10 05:11:32Z

CINCINNATI -- It may be hard to imagine, but some girls and teens don’t have access to certain feminine hygiene products, like pads.

Without the proper protection, young girls may face insecurity, lose confidence and even decide to skip school.

That’s why Always , Procter & Gamble’s feminine care brand, is on a mission to “change the cycle.”

Every Always purchase now through Sep. 8, will trigger a donation to girls in need of feminine hygiene products.

The Freestore Foodbank is partnering with Always on this campaign to “end period poverty” during the back-to-school season.

To engage in the conversation online, use the hashtag #ChangeTheCycle.