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WATCH: Sheriff Richard Jones professes love for snitches in parody of Dos Equis ad campaign

Posted: 12:43 PM, Jul 04, 2016
Updated: 2016-07-04 16:46:31Z

HAMILTON, Ohio — After Dos Equis retired its most interesting man in the world ad campaign in March, somebody had to step up to fill the void left by the departure of actor Jonathan Goldsmith’s gravelly voice and enviable beard from airwaves.

And now, Sheriff Richard K. Jones of Butler County has taken that mantle upon himself in an unusual public service announcement.

Jones posted a video to his Facebook page Friday morning declaring himself the “most interesting sheriff in the world.” Watch the full video in the player above.

Clips of Jones and his impressive mustache in action roll as Western music thumps in the background. A voiceover relays some of Jones’ notable “accomplishments,” including winning the Tour de France on a stationary bicycle and giving his blessing to John Wayne before he played a sheriff on the silver screen.

Jones ends the video by professing his love for snitches and asking that residents turn in drug dealers by texting “Cops” to 274637.

By Monday morning, Jones' video had more than 51,000 views and had been liked and shared hundreds of times. Jones' video comes close on the heels of running man challenge videos from the Cincinnati Police Department and Hamilton County Sheriff's Office .