CINCINNATI -- Leda Knight has been a patient at the Northside Health Center for 30 years, and she has always appreciated her doctors and the care they provide.
But the health center building itself hasn’t always been the most inviting place. The clinic had overgrown bushes that obscured the name on the outside and a drab interior that didn’t reflect the passion of the staff that work there.
All of that changed over the past year, however, thanks to the efforts of Cradle Cincinnati and local businesses that teamed up to give the place a $150,000 facelift.
“The overall look of the clinic has really changed a lot,” said Knight, who is 58 and lives in nearby South Cumminsville. “It just looks really nice and really inviting.”
That’s the whole point, said Ryan Adcock, executive director of Cradle Cincinnati, which works to reduce infant mortality in Cincinnati and Hamilton County. Nearly 44 percent of women on Medicaid in Hamilton County don’t get the prenatal care they need during their pregnancies, according to the group, and that puts them at higher risk for having their babies prematurely or having babies that don’t survive until their first birthdays.
Hamilton County had an infant mortality rate of 8.96 deaths for every 1,000 live births in 2016, a historically low rate for the county. But that number still represents 98 babies that died in 2016 before they turned a year old, Adcock said.
“At Cradle Cincinnati, we are very concerned and very driven by one thing -- infant mortality reduction,” he said. “In order to get there, a whole lot of things have to happen. We think that one of the components would be, what if these sites felt so welcoming that people began to recommend them to their friends?”
Hamilton County has 23 health centers that serve moms in poverty and their children. The Northside Health Center is the third local clinic Cradle Cincinnati has helped transform. The Price Hill Health Center makeover was completed in 2015. The Winton Hills Health Center transformation was finished in 2016. The Cincinnati Health Department operates the health centers in Price Hill and Northside. WinMed Health Services operates the Winton Hills Health Center.
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“These are all communities that are impacted by infant mortality, and all are community also with really engaged partners,” Adcock said.
‘You are so loved’
Hamilton County Commission President Todd Portune was on hand for the rededication of the Northside Health Center earlier this month. The ultimate goal, he said is to eliminate infant death in Hamilton County, and encouraging good prenatal care is a critical part of achieving that goal.
“The more inviting it is, the more welcoming it is, the more attractive it is, the more likely it is that people will show up and that people will keep their appointments and be on time,” said Portune, who also is founder of Cradle Cincinnati. “Not only will (moms) get the care they need, but they’re going to want to go to where they can get the care they need because they’re such a great place to be.”
The changes also mean a lot to the people who work at the health center every day, said Dr. Eva Komoroski, a pediatrician who has practiced at Northside Health Center for more than a decade.
“It’s a boost in morale,” she said. “I think it puts a little pep in everybody’s step -- both for the providers and the families.”
Cradle Cincinnati was careful to interview the health center’s staff to make sure the makeover met their needs and the needs of their patients, Adcock said.
And when Cradle Cincinnati asked the Northside Health staff what they would want to say most to patients, the answer was: You are so loved, said Dr. Marilyn Crumpton, Cincinnati’s interim health commissioner.
“I think it’s amazing that a health center would reach out, and that’s the message they would have,” she said.
It’s now also the message that is painted on one of the clinic’s walls.
Adcock noted that the transformation of local health centers couldn’t happen without the help of local businesses that contribute money, labor, materials and the volunteer hours of their employees to complete the work. Cradle Cincinnati typically invests between $8,000 and $10,000 for the work at each site, he said, and local businesses contribute the rest.
The businesses that helped with the Northside Health Clinic makeover include Landor and LPK Design, among many others.
“It’s our hope that this will increase engagement with prenatal care and spark new kinds of conversations,” Adcock said. “It makes doctors and their patients feel more valued.”
Knight said she has felt the difference, and plenty of other patients have told her they do, too.
“Everybody was saying they’re doing a really good job,” she said. “I think it makes them more apt to come back.”
More information about Cradle Cincinnati is available online.
Lucy May writes about the people, places and issues that define our region – to celebrate what makes the Tri-State great and shine a spotlight on issues we need to address. Childhood poverty is an important focus for her and for WCPO. To read more stories about childhood poverty, go to www.wcpo.com/poverty.
To read more stories by Lucy, go to www.wcpo.com/may. To reach her, email firstname.lastname@example.org. Follow her on Twitter @LucyMayCincy.