COVINGTON, Ky. — Like many Tri-State breweries, Braxton Brewing Company faced a tough decision as taprooms and dining rooms closed this week for coronavirus.
"Yesterday was hands down the hardest day of my life when I had to let a significant portion of our hospitality team go due to the coronavirus," CEO Jake Rouse wrote in a statement Friday.
To help the staff now out of work, Braxton is unveiling a special brew they've been saving.
"When we talked as a Leadership Team last night we knew we wanted to do something. So we decided to take the single most special beer that we have and use it at this time of need," Rouse said.
On Saturday at 9 a.m., Braxton plans to open its cellar to release "Dark Charge" online, with the proceeds benefiting its team members.
"What's better is we're going to take $5 per bottle sold and create a fund specifically for our affected family members during this time of need," Rouse said. "What's better is we have several members of our extended family offering to match this contribution. So we can't think of a more special occasion than to help our people when they need it most."
Like its online order platform, Braxton will post a link at 9 a.m. Saturday with all available inventory. Orders will be filled like the brewery's curbside to go platform, and pickup starts at 11 a.m.
Adhering to governmental suggestions and CDC recommendations, there will be no beer on-premise and no lines outside.
"But this 'Dark Charge Cellar Day' will mean a ton to our Family, and to me, that's really all that matters," Rouse said.