Social media unleashed its sardonic forces over the weekend after McDonald's posted its new, grimly futuristic employee uniforms to Twitter on April 20.
Internet trolls drew comparisons to dystopian films like The Hunger Games and The Maze Runner and fit in quite a few Star Wars references. Some even suggested Kanye West's misguided fashion sensibilities played a role.
The fast food chain's uniform collections will start appearing in American restaurants this month, according to a McDonald's news release. The uniforms were designed based on feedback from employees and customers, and more than 70 percent of restaurant employees surveyed said they provided a modern image that they would be proud to wear.
“Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear,” said Jez Langhorn, McDonald’s senior director of human resources in the news release.
Check out the original McDonald's post and its detractors below:
— McDonald's (@McDonalds) April 20, 2017
Time for another game of... "Am I a McDonald's Employee or an Imperial Officer Working on the Death Star?" pic.twitter.com/pXxX73FCvA
— ErikDavis (@ErikDavis) April 21, 2017
Just me or do the new McDonald's uniforms have a 'Death Star cafeteria' look to them? pic.twitter.com/KZdMd8ED1q
— Cruise (@CruiseZ953) April 23, 2017
— The Outliers (@TheOutliersPod) April 21, 2017
— Matt Fowler (@TheMattFowler) April 21, 2017
— Dolsot Bibimbap (@BombayMafia17) April 23, 2017
mcdonalds uniforms will soon require a certain haircut as well. pic.twitter.com/lVkQOSi6W6
— Parmeson and Pinot (@ParmesonP) April 23, 2017