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P&G selling Pert shampoo brand to German company

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Posted at 9:51 PM, Mar 03, 2016
and last updated 2016-03-03 22:07:11-05

CINCINNATI -- Procter & Gamble is shedding one of its more well-known shampoo lines, part of the company's larger plan to get rid of up to 100 brands that don't have strong growth prospects.

For the most part, P&G has been dropping overseas brands that most people here in the U.S. wouldn't recognize.

But Thursday, Reuters reported, German consumer and industrial products firm Henkel agreed to purchase Pert from P&G.

Pert, first introduced in 1980, was part of a larger package, including other brands Shamtu and Blendax, Henkel agreed to buy from P&G, Reuters reported.

There's expected to be a minimal impact to Tri-State jobs as a result of the sales.

On Wednesday, P&G announced it was selling the Hipoglós diaper rash cream brand to Johnson & Johnson. It's one of Brazil's most traditional diaper rash creams, on the market for more than 70 years.

And late last month, the company sold its Escudo soap brand, available in Mexico and other Latin American countries, to Kimberly-Clark's Mexican subsidiary. Escudo is Mexico's leading antibacterial soap.