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Watch P&G's latest heartwarming Super Bowl ad

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Posted at 9:54 AM, Feb 04, 2016
and last updated 2016-02-04 09:54:18-05

CINCINNATI – If you’re the kind of Cincinnatian who likes the Super Bowl for the commercials AND likes the Pittsburgh Steelers, good news!

The Procter & Gamble-owned Pantene released their Super Bowl ad online Wednesday, ahead of the big game.

The commercial features Steelers running back DeAngelo Williams twisting his daughter Rhiya’s hair into pigtails, which they call a “dad-do.”

And there’s a message, besides encouraging you to buy Pantene products. “Girls who spend quality time with their dads grow up to be stronger women,” the ad concludes.

Watch the video below if you’d rather see it than read about it.