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Brandery alum to pitch their company on 'Shark Tank'

A day in the life at the Brandery
Posted at 11:47 AM, May 11, 2020
and last updated 2020-05-11 20:48:44-04

An alumnus of local accelerator The Brandery will pitch their soap and body care company, The Mad Optimist, on the popular show "Shark Tank" on Friday.

Co-owners Mohammed M. Mahdi, Mohammed A. Mahdi and Anthony Duncan plan to pitch the company's all-natural soaps and body care products.

"We are all three Muslims and we wanted to flip the script on negative stereotypes around Islam with the way we’ve chosen to run our company,” Duncan said in a press release.

The Mad Optimist was one of The Brandery's 2017 class of startups, although the company is officially based in Bloomington, Ind. The company produces "fully customizable" soap, lip balms, bath soaks and spray mists and, according to a press release from the company, customers can personalize everything about their products, from scents to product names and label designs.

Their products are vegan and halal.

"We are also excited that the episode is airing during the holy fasting month of Ramadan, and hope our efforts to provide halal, all-natural, anti-cruelty soap and body care products has a positive impact during the current pandemic," Mohammad A. Mahdi said in a press release.