The phones were ringing all day long at Adrian Durban florist in Clifton, as customers called in Valentine's orders.
Some, like Rick Marshall, were drawn in by the vivid flowers in the windows of the hundred year old floral shop.
"I am looking for something creative. I noticed all the colors in here, so that's why I came over," he said
Vibrant colors big this year
Manager Jackie Chesher said the hot look for 2019 is bright colors, not just red.
"One thing that's really is the big vibrant arrangements," she said. "The bright reds, oranges, hot pinks, raspberry colors."
It's frustrating for rose lovers, but rose prices peak every year on Valentines Day. That's why florists like Chesher say you might want to consider a mixed arrangement that can be more creative, and a little easier on the wallet
"We are selling a lot of mixed bouquets, that include a few roses. But you don't need to do the full dozen roses to get the point across," she said.
Chesher said mixed bouquets, in a vase, sell for as little as $30 at her shop, and other full service local florists.
So what's not trending this year? Little white flowers, often called baby's breath. "It is not as much of a thing as it used to be," she said.
Lowest priced roses
If you can't afford a full arrangement, plenty of stores will sell you just a dozen red roses.
Expect to pay the following for a dozen roses, usually wrapped in paper or plastic. They may not include a vase or fern leaves, so you may wish to purchase more, as well as a vase to put them in (which will add to the price).
- Walmart: $10
- Kroger: $20
- Target: $20
- Aldi: $13
- Pro-Flowers $19 plus shipping
- 1-800-Flowers: $24 plus shipping
However, remember that at that low price you have to put together your own arrangement.
Sure, local florists like Adrian Durban can't compete with Walmart and grocery stores for rock bottom prices.
But customers like Rick Marshall are willing to pay a bit more. He loves the personal touch, the beautiful arrangements, and those vivid colors.
As always don't waste your money.
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