NEWPORT, Ky. -- Just in time for Thanksgiving, AMC Theaters in Newport is ready to reveal its $8 million in upgrades to movie watchers.
Upgrades to the 16-year-old facility at Newport on the Levee include a new Dolby Cinema auditorium, plush power recliners throughout, reserved seating and expanded food offerings from the concession stand.
AMC spokesperson Ryan Noonan said while the addition of recliners reduced seating capacity by about 50 percent at the Newport location, the premium amenities are actually bringing more people to the cinema. The theater has remained open during renovations.
"You want to make sure people have the best experience," Noonan said. "We made a concerted effort to expand our offerings to people who come here as well."
On the theater side, that meant the addition of the Dolby Cinema with its 4K, two laser projectors, premium recliners and 48 Dolby surround-sound speakers. Though the Dolby screen does not project 3-D movies, it does offer the sharpest, most vibrant picture quality available, Noonan said. AMC's IMAX theater is still open for the full 3-D movie experience via its larger-than-normal screen.
AMC's concession will offer chicken-and-waffle sandwiches, loaded hot dogs, Hillshire Farms meat and cheese plates and hamburger sliders once upgrades are complete, Noonan added.
Newport on the Levee General Manager Harold Dull said AMC's commitment to the space was a positive sign for the entertainment venue's future when renovations were first announced in the spring.
"It shows the faith that AMC has in Newport on the Levee," Dull said of the investment. "We think it's a big step; we’re very excited about it."