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Why P&G's Christina Hendricks ad was banned

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Posted at 7:19 AM, Oct 13, 2015
and last updated 2015-10-13 07:19:14-04

CINCINNATI -- An advertisement for Proctor & Gamble hair product Nice 'n Easy by Clairol was banned from distribution in the United Kingdom.

The ad features Mad Men's Christina Hendricks, and the UK's Advertising Standards Authority argued that she did her job too well and made the red-to-blonde hair color transition look too easy.

 

 

The ASA said that Hendricks' signature fire-engine red hair color could not possibly be changed to blonde with just one use of Nice 'n Easy, and thus the ad was “misleadingly exaggerated the capability of the product.”

But P&G begged to differ. In a statement to Vanity Fair, the Cincinnati-based company said “we are disappointed in the outcome as we are confident that the color change we depicted in the TV copy (from Nice ‘n Easy shade 6R — Natural Light Auburn to Nice ‘n Easy shade 8G — Natural Honey Blonde) is possible and consumer achievable using our products."