Cincinnati's Collective Empowerment Group leverages strength of black churches to get business clout

'We call it the AARP of church'

The churches are part of the Collective Empowerment Group, and the organization has 40 business partners that offer special deals or discounts to their parishioners.

“We call it the AARP of church,” said Pastor Eugene Ellington, president of the group’s board and pastor of Consolation Baptist Church in College Hill. The partner companies involved get vetted before joining and are reviewed each year, he said.

But it’s not just the people who benefit.

In just nine months, Collective Empowerment Group parishioners generated roughly $350,000 in business for the group’s strategic partners, he said.

Subscribe to be a WCPO Insider to read how participating businesses benefit from the group, how the group wants to work with banks to get better terms for its members and what the group's leaders think about whether this work should be done in churches.


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