CINCINNATI — Leaders at the Contemporary Arts Center believe art is powerful and able to transform anyone. That is why the CAC decided to make its galleries free to everyone starting Feb. 13, according to director Raphaela Platow.
A $75,000 gift from the Johnson Foundation and $150,000 from a newly formed CAC patron group, “The 50,” allowed the CAC to end admission fees. Johnson Foundation President and CEO Amy Goodwin worked with Platow to bring together The 50, a group of philanthropists ages 25-45 who network to provide financial backing to contemporary arts.
“Since our lobby renovation that created one of the most used community spaces in Downtown, we have strategized about offering free admission,” Platow said in a news release. "This single change would send a clear message that all are welcome and would open the doors to countless visitors who might not otherwise experience contemporary art in Cincinnati.”
CAC memberships will remain in effect after Feb. 13 and new memberships will continue to be available, Platow said. Membership allows special discounts and free admission to select programs, performances and artists talks, and new benefits that include reduced valet parking.
The CAC has set up a special membership hotline and email for members who have questions.