We don't yet know much about what the Prime Day offers will be. But the company did say there will be some "amazing" deals on a "variety" of television brands -- including the Amazon Fire TV edition of the ultra high-definition Element 4K TV.
"Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out," the company said in a press release.
Items selling out lightning-fast plagued Prime Day's inaugural event back in 2015. Last year, Amazon beefed up inventory. But Prime Day 2016 was beleaguered by some technical difficulties when some customers found it difficult to add certain deals to their shopping carts.
Prime Now sales
There will also be deals on Amazon's Prime Now platform, which offers same-day delivery in some cities. Prime Now shoppers get same-day delivery and a different selection of items, including perishable foods.
Some of the Prime Now bargains kicked off on Friday, and Amazon says it's currently offering 25% off of Haagen-Dazs and Halo Top ice creams, 30% off some beauty products and 30% off wine and beer in a limited number of cities.
Amazon is also offering $10 off the first and second order for any first-time Prime Now customers with the code "10PRIMEDAY."
More customers abroad will have access
In addition to the U.S., shoppers in 12 other countries -- including the U.K., Mexico and China -- can participate this year.
The deals will differ in each country, but Amazon says there will be a new Amazon Global Store in which Prime members in China and Mexico will be able to shop select deals in other countries.
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