'Not as good looking as you think': Cincinnati startup uses video parody to market menswear website

CINCINNATI - Have you heard of Cladwell.com? It's a website that basically helps men find and buy clothes.

The co-founders of the Cincinnati firm decided to try marketing the business, in part, by producing a video they hoped would go viral. So far, so good. 

As of April 30, the parody video had nearly 600,000 views. 

The video, said Blake Smith in an email to WCPO.com, is a response to the Dove Real Beauty Sketches campaign that came out in mid-April.

The Cladwell video even made it into a CNN news story about the parodies the Dove video spawned. The message? As the Cladwell staff puts it, "You might not be as good looking as you think."

Want to know more about Cladwell? Here's how Smith describes the company he co-founded:

"We fix the old system of shopping by bringing the right clothes straight to you. Our team took nine months capturing fashion rules from sources like GQ, Askmen, Dress for Success, Color Me Beautiful, etc. and converted them to thousands of style algorithms. Unlike other startups that try to help you discover new clothes to shop for, we tell guys how many clothes they need, and find the exact items for him."

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