Thinking about playing the Ohio Lottery? Better head to Fairfield.
A WCPO analysis of lottery sales and prizes shows that 50 retailers in the 45014 zip code, around Fairfield, had the highest overall payout among Tri-State locations to winners in fiscal year 2013 – about $9.7 million.
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Thinking about playing the Ohio Lottery ? Better head to Fairfield.
Given the Fairfield retailers’ combined $16 million in lottery sales, the winnings in that area amount to about 55 cents for every $1.00 spent on a lottery ticket.
The 45014 zip code includes two of the 10 most popular Tri-State sites for buying the lottery’s assortment of ticket games.
The Dixie Food Mart and the Dixie Delicatessen, just a few blocks from each other on Dixie Highway in Fairfield, had more than $1.5 million in lottery sales during the last fiscal year, and prizes totaling about $882,000 and $849,000, respectively.
The WCPO analysis of Ohio Lottery data provides a detailed look at ticket sales and prize payouts for Ohio’s 10,400 retailers in fiscal year 2013.
The analysis includes more than 1,200 retailers in Adams, Brown, Butler, Clermont, Hamilton and Warren counties.
Total sales for each retailer were calculated and matched with total winnings from prizes of up to $500 (which can be cashed in at a retail site), and prizes of $600 or more (which must be claimed and processed through the lottery).
The result: A ratio showing how much was won at each location, based on every dollar spent on a ticket.
Generally, ratios for Tri-State retailers follow a pattern that’s familiar to researchers and lottery officials. Locations with the higher sales activity typically had larger payouts —and higher ratios.
But ratios for some retailers could be inflated, reflecting one big payout to a lucky player.
The analysis found that Murray Brothers Old Time Store #2 at the Surrey Square Shopping Mall in Norwood had the highest individual sales and payout totals during the fiscal year.
The retailer topped $2.3 million in sales and had prizes totaling nearly $1.5 million – a payout of about 63 cents for every $1 worth of tickets sold.
Three retailers had more than $1 million in both sales and prizes – Murray Brothers; Ray’s Food Mart in the 11400 block of Springfield Pike in Springdale, and Roselawn Marathon in the 7700 block of Reading Road in Cincinnati.
The data visualization shows “hot spots” for lottery activity in the area, based on prize payouts by retailers within a zip code.
Hover over a shaded area to see a summary of activity for that zip code, and click on the area to see total sales and winner payouts for individual retailers.
Mobile users can view the full visualization here.