Mount St. Joseph introduces new logo to go with new name

CINCINNATI — Mount St. Joseph University will have a new logo to go with its new name when it changes from College of Mount St. Joseph July 1.

The Mount selected a shield inscribed with MSJ and 1920, the year it opened. Its centerpiece is a sunburst with a cross in the middle, representing its heritage to the Sisters of Charity. The logotype gives the sense of tradition along with a timeless, modern feel, officials said.

Icon Marketing, a Florence, Ky.-based company specializing in brand marketing, designed the logo. 

“We wanted the logo for Mount St. Joseph University to convey our rich heritage, but also show how we’re moving forward with the designation to university,” said Tony Aretz, Ph.D., president of the Mount. “The strong shield gives a nod to the future of our excellent academic programs.”

Six logos were selected for stakeholders to give feedback. More than 1,400 responses were received from students, prospective students, alumni, faculty and staff, trustees and Sisters of Charity.

The logo work had to be completed by mid-April to be ready for the next school year, including creating new apparel and spirit wear. The Mount’s athletics uniforms, which already say MSJ, will get a fresh look in the future.

The change from college to university positions the Mount to leverage its expanding academic offerings. That includes increasing its  graduate programs and implementing online programs.

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