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Remke bigg's dropping the biggs name in new branding campaign

Grocery chain emphasizing heritage

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CINCINNATI -- Three years after acquiring seven bigg's stores in Ohio, Remke Markets is dropping “bigg's” from its name in a new branding campaign.

The new Remke Markets logo, emphasizing its 1897 founding date, will be introduced in television, print and digital ads over the next few weeks, said Dave Townsend, president of Intrinzic Inc., Remke’s Newport–based advertising agency.

“The goal with the branding work was to really focus on their heritage, which is a heritage of good food, quality food, local food,” Townsend said. “What we were trying to do is get their brand to align strategically with where they’re going.”

Remke bigg's is the region’s 6th largest grocery competitor, with $115.8 million in 2012 revenue and a 2.2 percent market share, according to data provided by Chain Store Guide. Kroger had a 40.1 percent market share during the same period, followed by Walmart at 19.1 percent and Meijer, at 10.5 percent.

A 2012 survey by grocery industry consultants A.T. Kearney found strong demand for local food options. Consumers believe it helps local economies, delivers a broader and better assortment of products, and provides healthier alternatives.

“We aim to be a distinctly superior neighborhood market,” President Matthew Remke said in a press release. “Our updated branding is a better reflection of what has always been our goal – to deliver high quality, fresh food, local products and outstanding service.”

Founder William Remke started the company as a meat market at 13th and Holman in Covington. The company's president Matthew Remke is a fourth-generation descendant of its founder.

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