Three Procter & Gamble Co. brands among top 100 most valuable brands in the world

CINCINNATI – Cincinnati now has bragging rights to three of the most valuable brands in the world.

Three Procter & Gamble Co. brands were named among the world’s most valuable Monday by brand consulting firm Interbrand .

Interbrand publishes its “Best Global Brands” list annually, identifying and examining the top 100 most valuable brands globally.

Pampers, Gillette and Duracell – all owned by Cincinnati-based P&G – were listed among top brands like Apple, Google and Coca-Cola.

Gillette was ranked the 16th most valuable brand, worth $25.105 billion. Pampers was listed at 29th, with a value of $13.035 billion – moving up five spots from its ranking of 34th in 2012. Duracell, which P&G calls the world’s leading manufacturer of high-performance alkaline batteries, was ranked 85th at a value of $4.645 billion.

Duracell made a comeback this year after falling off the “Best Global Brands” ranking in 2010. Until 2010, Duracell had appeared on the ranking each year since 2000.

Duracell currently holds 25 percent of the global battery market share and is regarded as one of P&G's leading brands, Interbrand reports. It is also the official battery of the National Football League. 

This year, Apple knocked Coca-Cola from the top spot. Coca-Cola held the No. 1 position for 13 consecutive years and is now ranked No. 3 while Google jumped to No. 2.

To see the full list of the top 100 brands, click here :

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