Beckfield College Marketing VP Suzanne Deatherage, center, likes the Google advice she's getting from her InfoTrust advisors, Michael Loban (left) and James Love (right)
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Google tricks: How Beckfield College got better bang for its marketing buck

InfoTrust steers clients through Google world

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Beckfield College hired InfoTrust to analyze its digital marketing effectiveness. Now, it's spending 30 percent less to find prospective new students.


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