Columbus man's potato salad Kickstarter goes viral

Initial funding goal was $10

A Columbus man has become a Kickstarter success by greatly surpassing the initial goal of  $10 to make a bowl of potato salad.

Zack Danger Brown of Columbus, Ohio, created a Kickstarter campaign with a simple goal: make some potato salad.

Brown created the campaign on the crowdfunding website on July 3. The campaign initially featured backer rewards including Brown saying a backers name out loud while making the potato salad, a photo of Brown making the potato salad or even being able to add a “potato-salad-appropriate” ingredients to the salad.

The campaign was picked up by several news outlets over the weekend, thus gaining traction with fans of potato salad on the Internet. The funding soon surpassed the initial goal of $10.

Because of the explosion of backers and funding, Brown has expanded the rewards for backers offering an exclusive potato salad shirt or a potato salad recipe book. A party celebrating the creation of Brown's potato salads is also expected to take place.

In an “ask me anything” thread on reddit.com , Brown stated that he will be making “four types” of potato salad. In the same thread Brown responded to questions from user LN3000.

Reddit User LN3000:

Hi Zack! Congrats on the successful on-going kickstarter project! My question is.. Why? Why are you doing this? What made you think of starting a kickstarter for potato salad? Why a $10 starting funding rate? Did you expect to go above that? Did you think it was possible to get this much attention over potato salad? You say you've never made potato salad before.. So what do you think makes your potato salad interesting? Perhaps just the sheet simplicity of the idea, and the concept of a crowd of people coming together to make potato salad?

ztbrown [Zack Brown]:

I never thought it would go this far. $10 seemed like a good, conservative goal. I think the thing people are responding to is the opportunity to come together around something equal parts absurd and mundane. Potato Salad isn't controversial, but it seems to unite us all.

The campaign currently has 3,452 backers and pledges adding up to $37,301 by Tuesday morning.

For more information about the campaign, visit the Potato Salad Kickstarter campaign page .

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