CINCINNATI -- There's an old saying: How you use it matters more than ... how many followers you have.
OK, maybe not so old, but it's true of social media. And no weathercaster in the Tri-State does it better than WCPO meteorologist Jennifer Ketchmark, according to a new report.
How good is she? She's six spots ahead of heavy-hitter Jim Cantore from The Weather Channel.
The rankings, from TheSocReports (as in "social"), looked at how active meteorologists are on social media, how much of what they post is original (vs. retweets) and how often they engage with others.
Jennifer Ketchmark ranked 16th, way ahead of anybody else in Cincinnati.