Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.
Companies spending millions for short commercials airing during the Super Bowl are whetting consumer appetites by releasing their ads early.
Airtime during TV’s most-watched night doesn’t come cheap. Companies are reportedly shelling out as much as $4 million for a 30-second spot.
Jaguar will air its first Super Bowl commercial during this year’s game. The 60-second spot will feature Sir Ben Kingsley, Tom Hiddleston, Mark Strong and the new F-Type Coupe.
Find out why it’s #GoodToBeBad here:
Watch Good to Be Bad video here
Other commercials getting airtime before the game? GoDaddy, known for its racy, skin-baring
Super Bowl ads in years past, will include an ad in which a real woman quits her job.
WATCH Woman Quits Job video
The company will also air another ad featuring racecar driver Danica Patrick.
Budweiser’s “Puppy Love” commercial is sure to get a lot of adoration, for obvious, cuddly reasons. It’s already been viewed more than 16 million times on YouTube.
Watch Puppy Love video
Also getting lots of attention this year is the “greek yogurt showdown.” Chobani and Oikos are both airing ads during the Super Bowl.
Oikos features John Stamos, Dave Coulier and Bob Saget, formerly the men of TV’s “Full House,” in an air hockey standoff.
Watch Hockey Standoff video
Chobani’s ad features a grizzly bear who knows when he wants preservative-free protein:
Watch Chobani ad
Heinz released its Super Bowl on Thursday. It features a variety of folks humming happily and smacking ketchup bottles to get to that very last drop:
Watch the Heinz ad
Pepsi traditionally has had some of the most popular commercials in years past. The ad this year explains the “story” of how halftime was invented. It features a song by Bruno Mars, who will perform during halftime of this year’s Super Bowl.
View Pepsi's ad here
Other ads for which to watch include Bud Light’s spots featuring Arnold Schwartzenegger and Don Cheadle, and Stephen Colbert for Wonderful Pistachios.
For more Super Bowl ad fun, check out YouTube’s Ad Blitz (link here: http://www.youtube.com/user/adblitz), where you can watch, vote and share your favorite 2014 Super Bowl commercials.