CINCINNATI - Hall of Fame basketball player and former University ofCincinnati great Oscar Robertson has filed a lawsuit against theNCAA, among others.
The suit was filed Thursday in District Court in California bythe law firm of local attorney Stan Chesley.
Robertson said he noticed the use of his image when he receivedsome current trading cards that had pictures of him from hisUniversity of Cincinnati playing days.
Robertson said he never authorized the cards.
"The NCAA basically is saying they own the rights to Oscar'sname and likeness, to exploit his name and likeness," said BillMarkovits from Wait, Schneider, Bayless and Chesley.
Chesley held a news conference at 4 p.m. Thursday. The newsconference was originally scheduled for 3 p.m.
Robertson has been a major advocate for players' rights. Hegraduated from the University of Cincinnati in 1960 and went on toa Hall of Fame career in the NBA which included stops with theCincinnati Royals and Milwaukee Bucks. He's been called thegreatest basketball player of all time by many people.