Twitterverse expands: Social networking platform boasts of growth in daily number of Tweets

CINCINNATI - Twitter hit a milestone Tuesday, and then Tweeted to let the world know: the micro-blogging site announced its users are now sending 200 million Tweets a day.

In January 2009, according to the Twitter blog, users sent two million Tweets a day. About a year later that number jumped to 65 million.

How does Twitter stack up to other social media?

According to Nielsen, the company that tracks and monitors our media habits, Facebook remained the most popular social platform in 2012. Blogger was number two, but both platforms lost unique visitors (UVs) in 2012, while Twitter—at number three—grew UVs by 13 percent.

About Twitter

For a non-user, it may be hard to get the point of Twitter. The company describes itself this way:

"Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations."

Each post, or Tweet, can include a maximum of 140 characters. Users follow other users they like. A "ReTweet" (RT) is a way to share a post you think your followers would be interested in.

Who's tops on Twitter?

Keep in mind, rankings can change. But, on Dec. 18, According to Twitter Counter, the most followed users worldwide included Lady Gaga (number one), President Barack Obama (number five) and YouTube (number eight).

On the same date, Twitaholic's list for most followed users in the Cincinnati area included: Tre Melvin, a YouTube personality (number two); the blog Girlfriendology (number five); Cincinnati Reds writer John Fay of the Cincinnati Enquirer (number six), and WCPO (number ten).

Who uses Twitter?
As the lists above show, celebrities and leaders use Twitter. So do media outlets, journalists, sports teams, and bloggers. Businesses use Twitter to engage with consumers; some businesses even have dedicated customer service Twitter accounts.

So what about every day Tweeps? The Pew Research Center's social media research shows some interesting data:

  • Some 15% of online adults used Twitter as of February 2012, and 8% do so on a typical day
  • Women use Twitter at a slightly higher rate than men
  • People 18-29 are the largest age group to use Twitter
  • African-Americans use Twitter at a higher rate than any other ethnic group

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If you're reading this and are a Twitter user, you may already be following @WCPO.
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